July 12, 2016
A new convenience store chain is being launched in Iowa. Yesway is the brand name for this new convenience store chain. The Yesway website says there will be a “grand opening” sometime this summer. The Des Moines Register reports Yesway stores will open in Newton, Fort Dodge, Webster City, Waterloo, Clarion, Story City, Belmond, Ottumwa, Centerville, Elkhorn, Harlan, Walnut, Audubon, Missouri Valley, Manilla and Logan. Six of the new Yesway stores are in Mason City. The company hasn’t released a list of its other locations in Iowa.
Yesway is being started by B-W Gas and Convenience which is part of a Boston-based private equity firm. BW ultimately aims to have more than a thousand Yesway stores in “selected regions” of the country. To start, the company is buying 21 Kum N Go stores in Iowa. It acquired 10 Country Store locations in Iowa late last year.
The company’s news release touts “neighborly customer service” and executives promise to “completely upgrade and remodel” all 31 stores the company now owns in Iowa. There will also be some sort of “loyalty program” for repeat Yesway customers. A headquarters for Yesway will be based in Des Moines.
Courtesy of KJAN Radio 7/12/16.