August 20, 2015 by Lora Koch
Looking for effective and free ways to promote your business, attraction or event online? Amy Ziegler, Digital Marketing Manager for the Iowa Tourism Office, presented a tutorial at a Guthrie County Tourism meeting.
The presentation was hosted by Lynsi Pasutti with Midwest Partnership. “We really want to get the word out about newer marketing opportunities,” said Ziegler. “People are familiar with our Tour Guides that we have been doing for about 40 years. Now a lot of travel research is going online and going digital.”
One of the most popular travel sites is traveliowa.com, sponsored by the Iowa Tourism Office and Iowa Economic Development Authority. Travel is big business in Iowa, with domestic traveler expenditures expected to top $8 billion dollars for the recent 2014 calendar year. Guthrie County’s slice of this multi-billion dollar pie is in the range of $10 – 15 million dollars a year, and could be much higher with better travel marketing and promotion.
And, traveliowa.com is the perfect place to get started promoting your business, attraction or event, with nearly one million unique visitors in 2014, and already over 800,000 visitors year-to-date for 2015. “We have a lot of neat attractions in Iowa,” said Ziegler. “Travelers are anyone who travels 50 miles or more in one direction from home. Though travelers from out of state will spend more.”
The Iowa Tourism Office actively promotes to key travel audiences in target markets, including Chicago, Minneapolis/St. Paul, Omaha and Kansas City. But, for traveliowa.com, they rely on business and event sponsors to list their businesses, attractions and events at the website – which is very user-friendly and free!
“There is a landing page for every city in Iowa, with every listing for that city,” said Zeigler. “Of the nearly one million traffic visitors (to the website), they are looking at the events page for things to do, usually looking at the next two to three weeks. It’s good for many businesses and events in your community.”
Courtesy The News Gazette 8/20/15.